Tricia Martinez
Founder and CEO, MSwift

Tricia Martinez is a social entrepreneur and the Founder and CEO of Swift, a mobile savings and personal financial management tool that bridges the gap between the 2.5B unbanked consumers in emerging markets and financial institutions. Through a gamified mobile app, Swift incentivizes users to start saving money and eventually become eligible for bank accounts and additional financial products. In turn, financial institutions acquire new high-value customers more efficiently than ever.

Prior to Swift, Tricia founded two impact companies and devoted her time to socially innovative initiatives in areas including microfinance, economic development, and women’s empowerment. Her previous work ranges from impact consulting to the development of an investment fund for underserved markets.

Tricia received her Masters of Public Policy from the University of Chicago’s Irving B. Harris School with a concentration in Development and Behavioral Economics. It was there that she began learning how small scale improvements could make lasting impacts through methods of financial innovation. Tricia is a true believer that technology is what can drive large scale, global impacts and she has since dedicated her career to driving innovative technology solutions to the underserved around the world.